When an internet community sets its mind to something, it can achieve almost anything. Just look at the successful Reddit-wide search for the creator of a popular disposable cup design called "Jazz."
Jazz is a design iconic of the nineties, and its devoted internet fanbase spans Twitter, Tumblr and Facebook. F*ck Jerry, a massively popular Instagram account managed by Elliot Tebele, uses the design as its avatar.
Jazz's creator, Gina Ekiss, was successfully identified yesterday by Thomas Gounley, a journalist with the Springfield News-Leader in Missouri, whose interest was piqued when he saw a Reddit thread dedicated to the cup and tracking down its designer.
A design subreddit is looking for the person who made Solo cup jazz. I'm nostalgic and deeply interested in the cause pic.twitter.com/vTWrEaSBf0
— Steve Gunn (@stevebgunn) June 9, 2015
this is Gina Ekiss, the creator of the solo jazz cupthank you based Gina pic.twitter.com/VvfrOINxUO
— B R A D ☸ (@bblazer24) June 18, 2015
the significance of the solo cup jazz design is one of those things that i have a really hard time putting into words
— KinesthetiacUuuuuuuh (@KinesthetiacJVM) June 19, 2015
"I can't take credit for really doing anything, though — I just lit the match," they posted. "The kindling — that is, the internet's fervor for the Jazz cup—was just waiting to be set ablaze."
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