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This post is sponsored by Glenmorangie Single Malt Scotch Whisky.
Graphic artist Vince Verma is from Devon, on the southern tip of Britain. He grew up in that coastal area — "the English Riviera"— among medieval houses, green hills, and rocky shores. A child of illustrators, Verma drew whatever he saw.
“I’ve been drawing since I can remember,” he says. “I never considered doing anything else. I don’t even see it as a job.”
Noted for pencil renderings so realistic they look like photographs, Verma's artwork is mathematically precise. And because he uses pencils and not a camera, the artist is able to reveal details that might otherwise go unseen. In fact, it's that very artistry and constant attention to detail that prompted Glenmorangie to collaborate with Verma on a series illustrating the Highland distillery's story.
Since 1843, Glenmorangie has taken special care with its whisky, using local spring water and Scottish grown barley to produce its floral spirit. The distillery boasts the tallest stills in Scotland, which capture the finest vapors to ensure a smooth and balanced single malt; and its casks are used only twice, to deliver maximum flavor and complexity.
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Using the Glenmorangie heritage as inspiration, Verma set to work. His precision renderings normally take him "three or four days" to complete. For each illustration, he works around the clock, well into the night. About the Glenmorangie artwork, Verma says, "I would get lost in them.”
Verma's illustrations dramatize the sheer size of Glenmorangie's towering stills, which are almost 17 feet tall. And they allow us to see the effort Glenmorangie takes when it's accomplishing a seemingly simple task such as moving a cask.
Interestingly, Verma didn't want his renderings to "look too photographic." He created his works so that they were clearly "drawn" to show the effort and artistry behind the illustrations themselves. By doing so, Verma has shown that it takes care, drive, and appreciation of hidden details to create the very best, just as Glenmorangie has been doing for more than 170 years.
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