- Dominique Davis co-runs the ever-popular Instagram account @allthatisshe.
- In summer 2018, she and her family took a vacation to Malaysia, volunteering to clean up a beach and discovering just how much trash litters our neighborhoods, streets, and beaches.
- Her recent initiative, Project Litter Critter, creates adorable creatures out of the litter they find to raise awareness about this very problem.
Dominique Davis and her partner, Dominic, run the uber-successful Instagram account @allthatisshe. Amassing as many as 547,000 followers, it's mainly filled with adorable photos of Davis and their two daughters, with hilarious captions about their daily lives.
During a recent vacation to Malaysia, the family participated in a beach clean-up and discovered a harrowing amount of litter. Davis decided to create an adorable "critter" made up entirely of the trash they cleaned up, and posted it with the hashtag #ProjectLitterCritter.
Keep scrolling to learn more about Project Litter Critter, and why Davis decided it was time to use her platform to raise awareness.
Dominique Davis, better known as @allthatisshe, is using her platform to make a difference with a new project she's called Project Litter Critter.
Davis started her Instagram account in 2015 when she was on maternity leave. "It was a creative outlet and a way to 'meet' other like-minded people during a time when my days were repetitive, and my only companion was a baby (and she wasn't much of a conversationalist)," she told INSIDER.
Now, her and her partner Dominic, a.k.a. Boy Dom, work together to create content for the Instagram.
Project Litter Critter was born in summer 2018. Her family was on vacation at a Malaysian resort, Batu Batu, and they volunteered to participate in a beach clean-up.
"In just 30 minutes," Davis told INSIDER, "along with the other volunteers and the conservation team, we had amassed around 20 large bags full of waste — anything from fishing nets to toothbrushes and plastic straws."
This led to the creation of the first Litter Critter, this turtle, which also happens to be Davis' favorite.
"There's a real juxtaposition between these seemingly cute animals and the more sinister connotations behind them. The cuteness draws people in, but it's the message that keeps them interested," she said.
They chose a turtle because it is "a critically endangered animal that the conservation team on Batu Batu island work tirelessly to protect."
See the rest of the story at Business Insider