At the fourth annual 29Rooms exhibit, hosted by media company Refinery29, an attendee can lounge inside a caramel-scented canopy, perch themselves atop a throne of puffy clouds, or even walk into "The Womb" for a simulation of being in utero (yes, you read that right).
The art exhibition is in San Francisco for the first time this weekend, ending June 24th. It showcases 29 interactive, creative spaces designed to allow guests an opportunity to unleash their imagination and express themselves uninhibitedly. Better yet, it was co-created by celebrity artists, including Janelle Monae, Jessica Alba, and Jake Gyllenhaal.
It's also extremely Instagram-worthy: Bold displays of color, neon lights and temporary tattoos abound. If you're looking for the perfect selfie opportunity, look no further.
Take a look at the highlights.
Some of this year's exhibits were designed and conceptualized by celebrities, including actor Jake Gyllenhaal, musical artists Chloe X Halle and Janelle Monae and actress Jessica Alba. Celebs often swing through the 29Rooms exhibit, too.
Anna Kendrick was there as well to promote a "Tell Us Your Secret" exhibit, inspired by her new mystery flick "A Simple Favor." Next to Kendrick is Refinery29 founder Piera Gelardi.
Gelardi launched the first 29Rooms exhibit in 2015 to celebrate her company's 10th anniversary. It was such a crowd success that she brought it back in the years following. And the rest is history.
This year, like every year, made for some wickedly Instagrammable moments. Rarely did I see people who weren't snapping photos on their phones. Many opted to simply document the exhibits rather than actually interact with them.
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