The INSIDER Summary:

• With some help from George R. R. Martin, an art collective in Santa Fe, New Mexico, converted a vacant bowling alley into an interactive exhibit.
• "House of Eternal Return" is a 20,000 square foot showcase that immerses visitors in a contemporary, nonlinear story.
• As you crawl through secret passageways and explore different "dimensions," you can find clues about a fictional family that disappeared.

In 2015, "Game of Thrones" author George R. R. Martin bought a vacant bowling alley in Santa Fe, New Mexico.

One year later, with some help and funding from Martin, the art collective Meow Wolf converted the abandoned space into an interactive fun house.

Unlike a traditional showcase, "House of Eternal Return" does not have arrows, descriptions, or directions anywhere in its 20,000-square-foot exhibit. Instead, visitors must choose their own paths by walking, climbing, or crawling through dozens of colorful rooms — each of which has its own psychedelic theme and imaginative design.

The immersive experience is mesmerizing, to say the least.

In fact, since INSIDER design featured the art piece in a video on Facebook, the post has racked up over 9.6 million views and 236,000 shares.

Investigate the disappearance of a family.

While you can wander through the exhibit at random, "House of Eternal Return" was created as a form of contemporary nonlinear storytelling, the premise of which is to "investigate the mystery of the Selig family."

As Meow Wolf describes on its website, the fictional Selig family disappeared one night after conducting a forbidden experiment inside their Victorian mansion. Now, their home is "overrun by figures in white lab coats" and portals to different dimensions and times.

Explore rooms to solve the mystery.

To piece together the story of what happened to the Selig family, crawl through secret passageways hidden in a washing machine, a fireplace, and more. As you wander through each room in "House of Eternal Return," you can find clues scattered here and there about the family's disappearance.

For example, you may find a clue in this glowing, 10-foot-tall mastodon skeleton.

Or you may discover something important on the floor of this mystical forest.

Interact with futuristic characters to learn more about the story.

Most importantly, try not to get lost as you take it all in.

Take a closer look inside the psychedelic exhibit below.

You can purchase tickets to tour "House of Eternal Return" on Meow Wolf's website. 

SEE ALSO: 26 movies and TV shows where you can watch your favorite 'Game of Thrones' actors

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